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Research papers

The significance and value of fashion in the transition from childhood to adolescence

This paper takes its cue from research into the significance of consumption in adolescence. Specifically, the results of the research in question are presented in relation to the role and the significance of fashion in the choice and the purchase of...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Alessandro Paris
June 15, 1992
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Citation

Paris, A. (1992a, June 15). The significance and value of fashion in the transition from childhood to adolescence. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-significance-and-value-of-fashion-in-the-transition-from-childhood-to-adolescence


Research papers

Association technique and jingle analysis

This paper presents an approach to symbolic jingle analysis. The technique is based on the concept that music plays an important part in deciding the emotional charge of an advertising message, not only reinforcing it but also giving it an exclusive...

Catalogue: ESOMAR Congress 1989
Authors: Alessandro Paris, Ivana Ventura, Laura Frontori
September 1, 1989
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Citation

Paris, Ventura and Frontori (1989a, September 01). Association technique and jingle analysis. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/association-technique-and-jingle-analysis